Background

MuchFACT

A Foundation To Assist Canadian Talent, was created in 1984 concurrent with the launch of MuchMusic, which committed a percentage of its gross annual revenues to stimulate the production of new Canadian music videos.  Two years later, when MusiquePlus went on the air, it also became a sponsor, as did MuchMoreMusic when it launched in 1998.  The launch of MuchMore (formerly known as MuchMoreMusic) also marked the creation of PromoFACT, an Electronic Press Kit and website production fund for Canadian artists, independent record labels and artist management companies.

MuchFACT is now funded entirely by MuchMusic and MuchMore (formerly MuchMoreMusic). Originally named VideoFACT, the company changed its name to MuchFACT in September, 2009. Along with the name change, MuchFACT expanded its PromoFACT EPK program to include not only traditional EPKs, but also digital music videos, digital EPKs or other digital music related content intended for viral distribution.

MuchFACT considers applications requesting co-financing for music videos, websites and EPKs (the latter through MuchMore's PromoFACT award program) six times a year.  Applications are judged by a six-person board of directors, and successful applicants receive non-recoupable awards of up to 50 percent of production costs to a maximum of $25,000 for music videos and a maximum of $3,500 for websites and EPKs. In September, 2009, MuchFACT expanded the PromoFACT EPK program to allow applicants the opportunity to apply for traditional EPKS, digital EPKs, digital music videos and other digital music related content intended for viral distribution.

Board Of Directors

The MuchFACT board of directors makes its awards based on the creative presentation and financial requirements.  To apply for funding from MuchFACT or PromoFACT, please proceed to the Apply Online section. 

The Directors and Officers of MuchFACT are:

Bernie Finkelstein (Chairman) - Finkelstein Management
Farley Flex - Plasma Corporate
Allen Moy - Divine Industries
Lynn Daigle - Malkin Music
Bradley Schwartz - The Much MTV Group, CTV inc.
Sheila Sullivan - MuchMusic
Catherine MacLeod, CTVglobemedia - Secretary/Treasurer
J. Michael Mulholland - Auditor
Beverley McKee - Executive Director