Viral Video

ELIGIBILITY CRITERIA

Canadian Content (as defined by the CRTC)

At least two of the audio components:

a) "M" - music is composed by a Canadian; 

b) "A" - artist (principal performer) is a Canadian; 

c) "P" - performance/production is in Canada; 

 d) "L" - lyrics are written by a Canadian

At least one of the video components:

 e) video director or production company is Canadian;

f) video production facilities are located in Canada

Canadian Ownership;

Canadian-controlled record labels, record or video production companies and Canadian citizens (or landed immigrants) including producers, managers and artists are eligible to apply to PromoFACT. The rights to both the master sound recording and the master Viral Video must be owned by a Canadian company or Canadian citizen (or landed immigrant).

New Production;

The objective of PromoFACT is to stimulate the production of videos, not to replace funds already allocated towards production. Completed videos will not be considered for financing.

Current Sound Recordings;

PromoFACT supports proposals for viral videos intended to promote current, active or forthcoming sound recordings as opposed to catalogue titles.

Musical Genre:

PromoFACT is sponsored exclusively by MuchMoreMusic. Artists who are likely to be programmed on MuchMoreMusic (as opposed to artists who are likely to be programmed on MuchMusic, MusiquePlus or Musimax) are eligible to apply.

What Kind of Projects Are Eligible;

Effective September 1, 2009, applicants may apply through the Viral Video program for funding towards digital music videos and other digital music related content intended solely for viral distribution .

Note: Artists applying for PromoFACT funding may only apply for viral video or website or epk funding at any one deadline. As well, please note that that the PromoFACT viral video program does not allow for resubmissions of the same song. If you are declined viral video funding for a song, you must reapply with a new song at a future deadline.